Why Horii Shichimeien Matcha Is Japan’s Best-Kept Secret (Until Now)
Introduction
In the heart of Uji, Kyoto, lies a tea garden so revered that its name is whispered with respect among matcha aficionados — Horii Shichimeien Matcha. Cultivated in one of the original seven gardens of Uji, this matcha is a true legacy of Japan’s rich tea heritage. For centuries, matcha has been celebrated not just for its flavor but for its deep cultural significance. Horii Shichimeien Matcha goes beyond being just a beverage—it’s a profound experience that connects you to the past, present, and future of Japanese craftsmanship. Let’s dive into what makes this matcha so special and why it’s considered Japan’s best-kept secret—until now.
The History of Horii Shichimeien Matcha
Horii Shichimeien is more than just a matcha producer—it’s a legacy. Founded over four centuries ago, the Horii family has been cultivating matcha in Uji, one of Japan’s most famous and revered regions for tea cultivation, since the Muromachi period (1336–1573). Uji’s volcanic soil, coupled with its unique climate, creates the perfect environment for growing high-quality tea leaves. The family’s commitment to preserving traditional methods has made Horii Shichimeien one of the original seven tea gardens in Uji—a designation that places it at the pinnacle of Japan’s tea culture.
The craftsmanship involved in producing matcha here is passed down from generation to generation. Each tea leaf is carefully nurtured with patience, skill, and love, ensuring that every cup brewed from Horii Shichimeien Matcha is as rich in history as it is in flavor.
Why Horii Shichimeien Matcha Stands Out
Cultivation in Volcanic Soil
The fertile volcanic soil of Uji has long been recognized for its rich mineral content, which contributes to the complex flavors of matcha. The volcanic soil imparts subtle earthy notes to the leaves, creating a matcha that’s not only smooth but also layered with depth and richness. It’s this unique terroir that sets Horii Shichimeien Matcha apart from others grown in different regions of Japan.
Traditional Shading Techniques
One of the defining characteristics of Horii Shichimeien Matcha is the traditional shading technique used during its cultivation. For up to 30 days before harvest, the tea plants are covered with bamboo shades to protect them from direct sunlight. This process encourages the plants to produce more chlorophyll and amino acids, which results in a matcha that is vibrant green, rich in umami, and full of complex flavors. This time-honored practice has been passed down through generations and is a critical step in producing high-quality matcha.
Stone-Ground Perfection
After the tea leaves are carefully harvested, they are dried and then ground using traditional granite stones. This method ensures that the matcha retains its fine, silky texture while preserving the maximum amount of nutrients and flavor. Stone grinding is a slow process that requires precision, but it results in a matcha powder that’s velvety and smooth, creating the perfect froth when whisked.
The stone-ground matcha from Horii Shichimeien is not just a treat for the taste buds—it’s a testament to the artistry and care that goes into its production.
Health Benefits of Horii Shichimeien Matcha
Beyond its rich flavor, Horii Shichimeien Matcha is packed with health benefits. This vibrant green tea is known for its impressive antioxidant content, particularly epigallocatechin gallate (EGCG), which has been linked to cancer-fighting properties. Drinking matcha regularly can provide numerous health benefits, including:
- Boosting metabolism: Matcha is known to increase thermogenesis, helping the body burn fat more efficiently.
- Improving focus: The combination of caffeine and the amino acid L-theanine promotes mental clarity and concentration without the jitters associated with coffee.
- Detoxifying the body: The antioxidants in matcha help cleanse the body by neutralizing free radicals and promoting liver function.
- Promoting calmness: The calming effect of L-theanine helps reduce stress and anxiety, making matcha the perfect drink for moments of mindfulness.
Consuming matcha, particularly Horii Shichimeien Matcha, is not just a way to refresh yourself—it’s a way to nourish your body and mind.
How to Enjoy Horii Shichimeien Matcha
To truly appreciate the full depth of Horii Shichimeien Matcha, it’s essential to prepare it with care. Here’s how to get the best out of your tea:
- Use a traditional chasen (bamboo whisk) for the best froth. The whisking process releases the matcha’s full flavor and creates a smooth, velvety texture.
- Sift the matcha powder before whisking it to prevent clumps and ensure a smooth cup.
- Use water just below boiling—around 80°C (176°F). Too hot water can scorch the matcha and make it taste bitter.
- Whisk vigorously in a zigzag motion until you achieve a frothy, creamy consistency.
This method ensures that the natural sweetness and umami of Horii Shichimeien Matcha shine through, offering a luxurious and refreshing experience with every sip.
Where to Buy Authentic Horii Shichimeien Matcha
To enjoy the true flavor of Horii Shichimeien Matcha, it’s important to purchase it from trusted sources. Look for verified Japanese tea specialty shops or reputable online retailers. Ensure that the packaging is intact, clearly labeled with the origin (Uji, Kyoto), and preferably shipped directly from Japan. Authentic matcha should be stored in airtight packaging to preserve its freshness, color, and flavor.
When purchasing matcha, always be cautious of counterfeit or low-quality products that may claim to offer the same experience.
FAQs About Matcha and Horii Shichimeien Matcha
What is the best matcha brand in Japan?
Horii Shichimeien Matcha is considered one of the best for its history, cultivation methods, and taste.
Is it healthy to drink matcha every day?
Yes, drinking matcha every day has been linked to increased focus, metabolism, and detoxification.
What is the highest grade matcha?
Ceremonial grade is the highest, with Horii Shichimeien producing some of the finest examples.
Why is matcha so expensive?
Because of the meticulous production process—shading, hand-picking, stone-grinding—and limited harvests.
Is matcha expensive in Japan?
Yes, high-quality matcha like Horii Shichimeien’s is premium-priced due to its craftsmanship.
Is matcha better than coffee?
Many prefer matcha as it offers a calm energy boost without the jitters associated with coffee.
Do Japanese people drink matcha every day?
While not everyone drinks ceremonial-grade matcha daily, many Japanese enjoy matcha or matcha-based products regularly.
What type of matcha does Starbucks use?
Starbucks uses a sweetened matcha blend, which differs from pure ceremonial-grade matcha.
How to drink matcha powder?
Sift the powder, whisk it with hot water using a chasen until frothy, and drink immediately.
How do you know if matcha is high quality?
Look for vibrant green color, smooth texture, and a rich umami taste with no bitterness.
How long does matcha powder last?
Once opened, consume within 1-2 months. Store in an airtight container in a cool, dark place.
What colour is high-quality matcha?
Bright, vibrant green.
What are the three grades of matcha?
Ceremonial, premium, and culinary grades.
Is matcha better than green tea?
Yes—matcha contains more antioxidants and nutrients as you consume the whole leaf.
Is Chinese or Japanese matcha better?
Japanese matcha is considered superior in taste and quality due to its traditional methods.
Which grade of matcha is healthiest?
Ceremonial grade is richest in nutrients and antioxidants.
Is Japanese matcha healthy?
Absolutely—it’s rich in antioxidants, chlorophyll, and amino acids.
What is the difference between matcha and Japanese green tea?
Matcha is powdered and consumed whole, while green tea is steeped leaves.
Does Starbucks use Japanese matcha?
It depends on location, but most of their matcha blends are sourced from Japan.
Where is the best matcha in the world?
Uji, Kyoto—home of Horii Shichimeien Matcha—is world-renowned.
How can you tell if matcha is good quality?
Bright color, sweet aroma, and fine powder texture.
What is the oldest matcha company in Japan?
Horii Shichimeien is among the oldest, established over 400 years ago.
How many times do Japanese people drink matcha?
It varies—some daily, others during traditional ceremonies or meals.
What color is high-quality matcha?
Luminous, vivid green.
What is the most expensive matcha in the world?
Top ceremonial grades from legacy producers like Horii Shichimeien fetch high prices.
Where in Japan is famous for matcha?
Uji in Kyoto Prefecture.
How much caffeine is in matcha?
Roughly 70mg per teaspoon—less than coffee but more than green tea.
What flavor is best in matcha?
A balanced umami taste with a hint of natural sweetness.
Are there matcha benefits?
Yes—boosts brain function, supports heart health, and aids in weight loss.
Why is Japanese matcha better?
Because of time-honored methods, soil quality, and dedication to purity.
Is matcha the same as green tea?
Not exactly—matcha is a concentrated form of green tea.
Does Starbucks have matcha?
Yes, but it’s a sweetened blend, not pure matcha.
How do I know which matcha powder is best?
Look for origin (Uji, Kyoto), grade (ceremonial), and freshness.
What kind of matcha should I drink?
For daily enjoyment, go for premium; for special moments, choose ceremonial.
What matcha grade is best?
Ceremonial grade.
Is Starbucks matcha good for you?
It contains sugar, so it’s not as healthy as pure matcha.
Conclusion
Horii Shichimeien Matcha isn’t just a drink; it’s a centuries-old tradition in every cup. From its rich heritage to its health benefits and unparalleled quality, this matcha truly stands as Japan’s best-kept secret—until now. Whether you’re new to matcha or a seasoned sipper, Horii Shichimeien Matcha promises an experience that transcends the ordinary. Treat yourself to a taste of Japanese history and wellness today.
SEE MORE INFORMATION CLICK HERE Buzznewsdaily
